行为金融学

Behavioral Finance

In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future.

杜克大学

Coursera

金融

简单(初级)

9 小时

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  • 英语, 葡萄牙语
  • 2388

课程概况

我们每天都做出成千上万的决定。我现在过马路,还是等待迎面而来的卡车通过?午餐时我应该吃薯条还是沙拉?我应该给出租车司机多少小费?我们通常几乎没有想到这些决定,使用心理学家所谓的“启发式” – 使我们能够驾驭生活的经验法则。没有这些心理捷径,我们就会被众多的日常选择所瘫痪。但在某些情况下,这些捷径会导致可预测的错误 – 可预测的,也就是说,如果我们知道要注意什么。例如,您是否知道我们自然偏向于出售对我们有利的投资,而是坚持那些做得不好的投资?或者我们经常选择次优保险支付计划,并经常购买我们甚至不需要的保险?为什么我们这么多人都没有参加我们雇主的公司退休计划,即使雇主提出与我们的捐款相符?

如果我们熟悉导致它们的偏见,那么行为金融就是研究这些以及可以避免的许多其他财务决策错误。在本课程中,我们将研究这些可预测的错误,并发现我们最容易受到错误的地方。本课程旨在指导参与者更好的财务选择。了解如何改善未来的支出,储蓄和投资决策。

你将学到什么

决策

行为金融

认知偏差

行为经济学

课程大纲

WEEK 1

Welcome to the course! In this first week, we'll look at the classical economic model of consumer choice, which assumes that all of the decisions that we make are sensible, or “rational.” Once we have examined the underlying theory of how people should behave (especially around financial decisions), we will move on to examine how people do behave. We will focus in particular on situations in which we are most inclined to make decisions that appear to defy rational choice axioms.

WEEK 2

Welcome to the second week. In this session, we will discover how our minds are inclined to distort probabilities, and either underestimate or overestimate the likelihood of certain outcomes. We’ll also learn about “heuristic-driven bias”: the tendency to use rules of thumb that simplify the process of making decisions, but can also lead to predictable errors. These biases negatively affect our decision-making far more than we might expect; especially when the outcome of the decision has great significance for us.

WEEK 3

In the final week of the course, we will see multiple examples of how mental heuristics can lead us to make predictably sub-optimal financial decisions, both individually and across the entire financial markets. We will also discuss the many ways in which you can now improve your financial decision-making because of your deeper understanding of the innate biases that have tripped you up in the past!

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