社交媒体分析：用数据来理解公众对话

课程概况

Learn how to use powerful digital tools to analyse conversations on Twitter.

What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.

What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.

Use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.

课程大纲

The role and structures of social media conversations
Methods for and implications of gathering data
Key metrics used for analysing Twitter
Methods for identifying trends in social data
The theory of social networks
Methods for creating and interpreting data visualisations

面向人群

This course is for anyone who wants to gain insight into social media analysis, develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.