Conduct a peer-reviewed typesetting exercise
Design of a full-scale typographic poster
Explore how typefaces tell stories and understand the historic evolution
Review the terminology and measuring system used to describe type
Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type.
Informative lectures will be complemented by a series of three peer-assessed assignments, culminating in an opportunity to design a full-scale typographic poster.
Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.
Week 1: Talking Type
Intro and Overview
What is Type?
Describing and Measuring Type
测验： Describing Type
Week 2: Typefaces and their Stories
From Humanism to Rationalism
The Modern Era
Week 3: Putting Type to Work
Type in Space
Rules and Conventions
Week 4: Making Meaningful Type
Bringing It All Together