市场营销专业人士所需的数字分析:理论市场分析

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

本课程是数字营销专项课程的其中一门课程(共 6 门课程)

伊利诺伊大学香槟分校

Coursera

商业管理

简单(初级)

14 小时

Sponsored\Ad:本课程链接由Coursera和Linkshare共同提供
  • 英语
  • 643

课程概况

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

你将学到什么

Analytics

Digital Marketing

Marketing Analytics

Marketing Performance Measurement And Management

课程大纲

Week 1 Course Overview and Digital Influence on Marketing

About the Course and Your Classmates
Module 1 Overview
Lesson 1: “The Day The Geeks Took Over” – Understanding The Influence Of Analytics On Marketing
Module 1 Review
Quiz: Module 1 Quiz
Assignment: Module 1 Peer Assessment

Week 2 Basics of Web Analytics

Module 2 Overview
Lesson 2: “The Basics Of Web Analytics” – Laying The Foundation For Marketing Analysis
Lesson 3: “An Introduction To Web Analytics Tools” – Understanding The Key Web Analytics Tools At Your Disposal
Module 2 Review
Quiz: Module 2 Quiz
Assignment: Module 2 Peer Assessment

Week 3 Basic Analytics Techniques and the Data

Module 3 Overview
Lesson 4: “Where It All Begins” – Starting With The Consumer
Lesson 5: “The Consumer–Brand Relationship” – Understanding How And Why Data Is Shared In Digital Channels
Module 3 Review
Quiz: Module 3 Quiz
Assignment: Module 3 Peer Assessment

Week 4 Promise and Pitfalls of Digital Data

Module 4 Overview
Lesson 6: “Data, Data, Everywhere” – Identifying Valuable Data Sources
Lesson 7: “New Media – New Data, New Opportunities, New Dangers” – Understanding The Promise And Pitfalls Of Digital Data
Module 4 Review
Quiz: Module 4 Quiz
Assignment: Module 4 Peer Assessment

Magoosh
声明:MOOC中国发布之课程均源自下列机构,版权均归他们所有。本站仅作报道收录并尊重其著作权益,感谢他们对MOOC事业做出的贡献!(排名不分先后)
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • 以及更多...
本平台部分课程由Coursera、Udemy及其推广联盟服务商Linkshare共同提供,本平台合法享有相应的推广收益。

© 2008-2018 MOOC.CN 慕课改变你,你改变世界