高级企业战略

Advanced Business Strategy

本课程是Business Strategy专项课程的其中一门课程(共 5 门课程)

弗吉尼亚大学

Coursera

商业管理

简单(初级)

13 小时

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  • 英语, 韩语, 其他
  • 516

课程概况

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you’ll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We’ll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We’ll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

你将学到什么

The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

How businesses compete across industries, the value of being in different markets, and the right degree of diversification

Stakeholder management and how engaging with non-capital stakeholders can create value

课程大纲

周1
完成时间为 3 小时
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9 个视频 (总计 58 分钟), 5 个阅读材料, 1 个测验

周2
完成时间为 2 小时
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10 个视频 (总计 60 分钟), 1 个阅读材料, 1 个测验

周3
完成时间为 2 小时
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10 个视频 (总计 51 分钟), 1 个阅读材料, 1 个测验

周4
完成时间为 6 小时
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.

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