企业家精神核心:思考与行动

Essentials of Entrepreneurship: Thinking & Action

1448 次查看
加州大学尔湾分校
Coursera
  • 完成时间大约为 4 个小时
  • 混合难度
  • 英语, 其他, 德语, 西班牙语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Apply entrepreneurial approaches, concepts, and methods

Describe the entrepreneurial process and how to manage it

Recognize opportunities to develop new business ideas

Understand operational challenges involved with creating new business ventures

课程概况

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Upon completing this course, you will be able to:
1. Learn about the many faces of and contexts for entrepreneurship
2. Learn about the entrepreneurial process and how to manage it
3. Learn about what it takes to be an entrepreneur and your own potential to be one
4. Learn to recognize opportunities to generate and assess your own business idea
5. Explain the business planning process
6. Apply entrepreneurial approaches, concepts and methods to your own business idea
7. Learn about the operational issues in developing new business ventures

课程大纲

周1
完成时间为 1 小时
Introduction
2 个视频 (总计 22 分钟), 3 个阅读材料, 1 个测验

周2
完成时间为 1 小时
Feasibility Studies
2 个视频 (总计 19 分钟), 1 个阅读材料, 1 个测验

周3
完成时间为 1 小时
Skills and Strategies
3 个视频 (总计 32 分钟), 1 个阅读材料, 1 个测验

周4
完成时间为 1 小时
Starting a Business
3 个视频 (总计 36 分钟), 3 个阅读材料, 1 个测验

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