Integrate creative research into user experience design
Gain a deep understanding of the holistic design process
Identify and apply design theories to your project
How to conduct and evaluate qualitative research in UX/UI
Apply concepts of visual literacy into practice, designs, plans, or proposals
Learn How to conduct and evaluate qualitative research in user experience and experience design, including required toolkits, methods, ethics, and principles
Learn user experience research methods and how to apply them to advance your career.
User experience is a highly in demand field which requires a holistic understanding of the design process. In this program, you will complete a real module from the University of Minnesota’s Human Factors and Ergonomics Graduate program. Through these courses, you’ll gain both artful and scientific skills of conducting, implementing, and evaluating user experience design and research.
By the time you complete this program, you will apply your new career skills by designing a proposal and developing a user experience product for your organization or interests. You can use your UX Design MasterTrack Certificate as a pathway to the associated Human Factors or the Ergonomics Graduate Program at the University of Minnesota.
The certificate welcomes working professionals who seek to broaden their marketability and organizational value by applying user experience design to their chosen field as well as students who seek educational opportunities to explore learning user experience design on a post-bachelor level. As a MasterTrack Certificate student, you will master new skills through four graduate level courses that will require 6-8 hours of study per week. You will join our collaborative and engaging online learning community, complete hands-on projects, and collaborate with peers, researchers, and practitioners from the vibrant Twin Cities design community. You will also benefit from timely feedback, live sessions, and lectures provided by guest speakers like design leaders from Target, Medtronic, and more.
User Research for User Experience Design
This course emphasizes the understanding of designing for the user to foster improved product and delivery through heuristics evaluations, experience mapping through observation, surveys, analysis, and cognitive processes. Topics addressed include: an overview of design thinking, UX, philosophy of qualitative research, methods and principles behind qualitative data, effective interviews, validation, and ethics. You will master these concepts through course readings, hands-on exercises and through the development of a final project proposal that will be built and tested in course two.
User Testing for User Experience Design
Creating a great user experience involves a holistic approach and is rarely a linear process. This project-based course builds on a proposal that you will develop in User Research for User Experience Design. Through this hands-on project, you will gain an overview of qualitative research to progress product development and develop your design thinking skills. Topics addressed include: design thinking methods, UX/UI design methods and principles (interactive prototyping, testing, analysis, etc.). You will learn key skills and principles to guide your project through class readings, interactive exercises, and facilitated discussions.
Literacy itself implies an ordered set of information; verbal literacy is linear, generally one-dimensional, reading a sequence of symbolic information, and is like spoken speech. Visual literacy recognizes two or more dimensions, and utilizes a more complex range of symbols and semiotic meanings.
This course includes critical viewing, interpretation, and hands-on design activities as methods for learning. You will examine elements of communication theory, psychology theory in perception, design theory, use of new technologies, interface design, and the social and culture implications in media use, creation, and distribution.
By applying the components of visual literacy you will be able to develop and recognize the meaning of images, empowering you to critically view, use, and produce effective visual content in your own field of interest.
Ethics and Research
In this course, you will explore the breadth of ethical concerns and questions that you will encounter in the process of conducting and disseminating research. Topics addressed include: ethics in research setting, use of human subjects, data handling, plagiarism, authorship, publishing, research funding, social responsibility of researchers, collaboration, and professional codes of conduct.
User Research Proposal Development and Evaluation
In this project, you will start from scratch to develop a user research proposal which you will then implement in the next course. The project is divided into 8 steps including generating research questions, developing surveys/ observations, creating detailed gap analyses, assessing research, conducting peer review and refinement, generating analysis for further implementation (e.g. blueprints, wireframes, and task flows), and presenting final results.
WHAT YOU WILL LEARN
Methods and procedures in user research proposal development
How to develop skills in proposal design, evaluation, and implementation
User Testing Prototype Development and Evaluation
You will continue to implement your proposal from . Through several rounds of collaborative peer reviews and discussions, you will refine your prototype by continuously diverging and converging ideas.
WHAT YOU WILL LEARN
Analysis of a project and empathy mapping
Review and refinement of detailed plans
Information architecture, card sorting, and affinity diagramming
Wireframing and journey maps
Scenarios and scripts for usability Testing
Analysis of test results
Visual Design and Documentation
This project is designed as a final project for Visual Literacy. It will represent application and investigation of a topic from the program. The project may include design presentation as well as a documentation piece as a reflection.
WHAT YOU WILL LEARN
Learn visual elements in design
How to apply visual strategies