the key decisions and considerations in setting up an online business;
how to use data to analyse your market and profile your most valuable customer;
how to make informed decisions about pricing and business expenses;
and the importance of digital marketing to online business success.
Launch, market and run your own successful online business
Do you have an idea for an online business but need more information, inspiration or motivation to make it happen?
This Online Business Success program will help you take your business from ideation to implementation, through four standalone online courses, focusing on planning, positioning, pricing and digital marketing.
Accessible for free on desktop, tablet or mobile and delivered in bite-sized chunks, the courses in this program provide a flexible way to enhance your online business skills.
The program will enable you to launch, market and run your own online business. Upon completion of the four courses, participants are eligible to pathway into an RMIT University Certificate IV in Small Business Management, by applying for recognition of prior learning.
When you complete all four courses and buy a Certificate of Achievement for each, you will earn a FutureLearn Award as proof of completing the program of study.
Online Business: Planning for Success
Take your online business from ideation to implementation with one of four courses in the Online Business Success program.
Online Business: Customer Profiling for Success
Understand how to find and retain the most valuable customers with one of four courses in the Online Business Success program.
Online Business: Pricing for Success
Discover why pricing is key to the success of your startup, with one of four courses in the Online Business Success program.
Online Business: Digital Marketing for Success
Understand how digital marketing can help your startup with one of four courses in the Online Business Success program.