Define social media strategy and its components
Describe how various media formats are used to create compelling online content
Explain the direct and indirect activities that contribute to online presence
Classify communications strategies
Develop a plan for an effective online presence
Find out how to implement a successful social media marketing strategy online
On this program, you’ll develop your understanding of how digital content platforms work and learn how to use them more effectively both in and out of the workplace.
You’ll build your confidence in creating engaging digital content as you debunk content myths and evaluate the employability of your online presence.
You’ll learn how to identify suitable platforms for your needs as well as the right type of communication strategy and platforms.
You’ll also critically evaluate the use of language in the online content you encounter and try out practical strategies to better communicate online.
Create a Professional Online Presence
Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.
How to Create Great Online Content
Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.
Create a Social Media Marketing Campaign
Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.
This program is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace. This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects. The program will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.