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Creating Digital Content

Discover how you can create and sustain engaging online content and learn how to build an effective digital marketing plan.

FL主题课程互联网
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利兹大学&编码学院
FutureLearn
  • 完成时间大约为 6
  • 混合难度
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Define social media strategy and its components

Describe how various media formats are used to create compelling online content

Explain the direct and indirect activities that contribute to online presence

Classify communications strategies

Develop a plan for an effective online presence

课程概况

Find out how to implement a successful social media marketing strategy online

On this program, you’ll develop your understanding of how digital content platforms work and learn how to use them more effectively both in and out of the workplace.

You’ll build your confidence in creating engaging digital content as you debunk content myths and evaluate the employability of your online presence.

You’ll learn how to identify suitable platforms for your needs as well as the right type of communication strategy and platforms.

You’ll also critically evaluate the use of language in the online content you encounter and try out practical strategies to better communicate online.

包含课程

Create a Professional Online Presence

Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.

How to Create Great Online Content

Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.

Create a Social Media Marketing Campaign

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

面向人群

This program is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace. This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects. The program will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

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