战略执行

1260 次查看
哥本哈根商学院
Coursera
  • 完成时间大约为 17 个小时
  • 混合难度
  • 英语, 其他
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

Even a thoroughly developed business strategy may fail if you don’t pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.

In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we’ll build a toolbox of techniques to execute today’s business strategies to help them succeed.

After completing this course, you’ll be able to:
– Create objectives and goals to guide strategy implementation
– Identify organizational structures that fit particular strategies
– Understand how to leverage company culture in implementation
– Describe how to communicate the strategy so that the organization “gets” it
– Detect and mitigate risks to implementation

课程大纲

Course Intro. Translating Strategy Into Goals and Metrics

In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.

Aligning Strategy and Organizational Structure

The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.

Communicating the Strategy within the Organization

Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.

Managing Resistance and Other Implementation Risks

Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.

Leveraging Organizational Culture

Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.

Power and Informal Networks. Course Ending

The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude the course and review the exam assignment.

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