管理经济学与商业分析顶点项目

Managerial Economics and Business Analysis Capstone

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伊利诺伊大学香槟分校
Coursera
  • 完成时间大约为 10 个小时
  • 简单(初级)
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

The capstone project involves an in-depth analysis of an actual business situation in which you will examine the global economic environment of a business. The final project will be a business plan that uses statistical tools and economic theory to create a comprehensive analysis of the microeconomic and macroeconomic environment in which the focal company operates.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

课程大纲

Managerial Economics and Business Analysis Capstone Introduction

You will get an introduction to the Capstone project and your instructor.

Milestone 1: Selecting Company/Product and Identifying Geographic Expansion Opportunities

Your objective in this milestone is to identify a company and product that you would like to work with for this project.

Milestone 2: Macroeconomic Analysis

Your objective in this milestone is to conduct a brief macroeconomic analysis of the target country.

Milestone 3: Microeconomic Analysis

Your objective in this milestone is to categorize the market for your product in the selected country.

Milestone 4: Final Report

You have an opportunity in this milestone to get peer feedback on your analysis prior to final submission.

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