面向专业人士的内容策略:确保内容的影响力

Content Strategy for Professionals: Ensuring Your Content's Impact

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西北大学
Coursera
  • 完成时间大约为 6 个小时
  • 混合难度
  • 英语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

In the fourth course of the Content Strategy Specialization – Ensuring Your Content’s Impact – you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You’ll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

While this MOOC does share the theoretical elements of Content Strategy, there is a much greater emphasis on its application. Creating trend-worthy headlines and blogs, social media plans, digital measurement templates, video and photography content are all skills you will have in your toolkit by the end of the MOOC, ready to apply at your organization. And speaking of toolkits, we have included one that you can download and take back to work which includes the practical tips from the learnings in this course as well as the previous one on Expanding Your Content’s Reach.

Guest lecturers in this course include:
— Zach Wise, Associate Professor, Medill Northwestern
— Rich Gordon, Professor & Director of Digital Innovation, Medill, Northwestern
— Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)

课程大纲

Visual Communication: Theory and Practice

Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.

Social Engagement

Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.

Measuring Your Content's Engagement

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

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