课程概况
In the second course of the Content Strategy Specialization – “Managing Content” – you will dive deeper into Content Strategy by learning some great options for managing your important content once it’s been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you’ll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you’ll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we’ve also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit.
Guest lecturers in this course include:
— Emily Withrow, Assistant Professor, Medill, Northwestern
— Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
— Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)
课程大纲
Platforms and Design
Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
Social and Mobile Media
Module 2 is dedicated to utilizing social and mobile media.
Managing Content and IP
Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.
