数字化转型

Digital Transformation

760 次查看
波士顿咨询公司
Coursera
  • 完成时间大约为 20 个小时
  • 简单(初级)
  • 英语, 其他, 韩语, 西班牙语
注:本课程由Coursera和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

The underlying economics of innovation, technology, and market disruptions

The pros and cons of current digital technologies driving advancement

How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

课程概况

Digital transformation is a hot topic–but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG’s proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

By the end of this course, you’ll be able to:
–describe the underlying economics of innovation, technology, and market disruptions
–weigh the pros and cons of current digital technologies driving advancement
–utilize BCG’s digital transformation framework as a “”how-to”” for digitizing your organization

课程大纲

How Technology Changes Business

The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.

The Mechanics of Disruption

Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.

Digital Trends Past and Future

Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.

Your Path to Digital Transformation

During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.

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