消费者行为与心理

Consumer Behaviour and Psychology

Learn about the origins of consumer psychology and examine how consumer behaviour can be influenced by a range of factors.

1025 次查看
考文垂大学
FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Describe consumer psychology

Assess the importance of consumer psychology

Explain how consumer psychology grew in parallel with the consumer society

Distinguish between consumer psychology, consumer behaviour and marketing

Describe consumer-oriented marketing

Apply the concepts of market segmentation and product positioning

Describe the process of consumer decision making

Explain the product lifecycle

课程概况

Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.

On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.

课程大纲

What is consumer psychology?

Consumer psychology and the consumer society

Consumer-oriented marketing

Consumer choice and decision making

面向人群

This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

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