Describe consumer psychology
Assess the importance of consumer psychology
Explain how consumer psychology grew in parallel with the consumer society
Distinguish between consumer psychology, consumer behaviour and marketing
Describe consumer-oriented marketing
Apply the concepts of market segmentation and product positioning
Describe the process of consumer decision making
Explain the product lifecycle
Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.
On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.
What is consumer psychology?
Consumer psychology and the consumer society
Consumer choice and decision making
This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.