创业3:客户和竞争对手

Starting a Business 3: Customers and Competitors

Find out how understanding and targeting your market can help your business stand out from the crowd.

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利兹大学
FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Assess the importance of understanding customers and competitors when starting a business.

Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.

Evaluate the entrepreneur’s business challenge: Which markets should Ashleigh target for her product?

Explore the market for a business plan.

Discuss the size, scale and characteristics of your market.

Summarise your key competitors or those of another business by performing a competitor analysis.

课程概况

To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others.

This course is the third in a series of six about ‘starting a business’.

课程大纲

Define a market: identifying customers and competitors

The theory of understanding markets: the differences between a market and an industry

Analyse a market: the market size and its potential

How to determine a business’ target market

Competitor analysis

How to target specific customers

The business plan: customers and competitors

面向人群

This course is part of the Going to University collection which has been specifically designed for students at schools and colleges. They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.

Completion of the courses will also enhance students’ university applications.

The courses can also be used as a teachers’ classroom enrichment resource.

Courses in this collection are also great for people that want an introduction in the specific subjects discussed in each course.

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