管理创新:学习商业原型

Managing Innovation: Learning to Prototype for Business

Understand how to pitch innovative ideas using prototypes, and develop your skills by creating your own prototype.

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伦敦大学圣乔治学院
FutureLearn
  • 完成时间大约为 3
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Describe the innovation process and what it means to be innovative

Apply an ideation technique to generate innovative ideas

Produce a problem statement to an issue which has been previously identified

Reflect upon the importance of iteration in the innovation process

Identify the different stages of prototyping

Produce a prototype

Reflect upon the importance of giving and receiving constructive feedback to improve on an idea

Identify what makes a good pitch

Evaluate your business model using the Business Model Canvas (BMC)

Explore the NaviProM model and its uses for managing innovation projects

课程概况

In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

On this course you will learn about different types of prototype you can use to demonstrate a new product, process or service and you will get the opportunity to create your own. You will use the feedback you receive to refine your idea, explore what makes a good pitch and then have a go at pitching your idea.

课程大纲

Exploring the innovation process and what it means to be innovative

Developing innovative ideas and applying them to real-world situations

The importance of iteration in the innovation process

The different stages of prototyping

Validating your business model and pitching your ideas

naviProM: The four innovation project management approaches

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This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

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