了解旅游业中的数据

Understanding Data in the Tourism Industry

How can you benefit from using data in your tourism business? Learn the opportunities of tourism data with this online course.

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爱丁堡龙比亚大学
FutureLearn
  • 完成时间大约为 5
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Understand the value and impact of data in the tourism sector and how similar businesses are making effective use of data to drive business decisions

Consider what data can reveal about customer behaviour and how it can be applied to promote and deliver services and increase productivity

Identify business problems and how data could be used to address them, mindful of costs and benefits

Create opportunities for ‘data in tourism’ community engagement

课程概况

Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.

On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.

面向人群

This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.

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