Understand the value and impact of data in the tourism sector and how similar businesses are making effective use of data to drive business decisions
Consider what data can reveal about customer behaviour and how it can be applied to promote and deliver services and increase productivity
Identify business problems and how data could be used to address them, mindful of costs and benefits
Create opportunities for ‘data in tourism’ community engagement
Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.
On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.
This course is designed for small and medium enterprises in the tourism industry, such as tour companies, transport providers, and B&Bs.