Describe a social media strategy and its components
Identify a target audience and how to reach them
Describe the difference between paid and organic reach
Evaluate appropriate metrics for a successful campaign
Explain the role of timelines in a social media marketing campaign
Produce a strategy and sample content for a social media marketing campaign
The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.
Discover the components that make up a social media campaign
Create and measure the success of a social media marketing campaign
Explore how to identify the target audience through the use of personas
Explore the difference between paid and organic social media marketing
This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.