数字经济:为业务增长融资

The Digital Economy: Finance for Business Growth

Learn how to develop a funding strategy for your business; explore different types of finance and learn when, and how, to use them

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英国开放大学
FutureLearn
  • 完成时间大约为 4
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Assess borrowing requirements and develop a strategy for your business finance needs

Assess the risks, benefits and drawbacks of different types of debt

Assess and critique finance available to your business, both traditional and newer sources, such as crowd funding

Evaluate funding opportunities for business growth and development

Apply and consider the role of traditional sources of finance, i.e. debt and equity, as well as alternative finance options, such as crowdfunding and peer-to-peer lending

Record and learn to use financial statements to assess the financial health of a business

Collect and learn to use a cash flow forecast to help you make decisions about managing business cash

Investigate and find out how you can develop a funding strategy and make the right decision about the type of borrowing for your business

课程概况

Every business needs cash to grow and develop. Some can find enough cash from their operations. Others might need external sources of finance, like a bank loan. So how does a business make robust decisions about borrowing?

Whether you are in a micro business, a small to medium-sized organisation, or a large firm, this online course will guide you through finance options.

You will consider traditional and alternative finance options; evaluate what type of funding is suitable for your business; and develop a financial statement and funding strategy, to make the right decision.

课程大纲

Assess the role of cash management in business and the relationship between cash management and business performance

Consider the benefits and drawbacks of different sources of finance

Understand the relevance of liquidity and solvency when managing a business

Evaluate the role of cash flow forecasting and assess future cash requirements

Understand the risks, benefits and drawbacks of different types of funding

Decide on a suitable type of funding and assess risk-return issues

Assess how and why alternative finance activities, such as crowdfunding, have evolved

Assess the benefits and risks of alternative finance for business borrowers

Evaluate the use of equity funding, both private and public equity issues

Assess the role of private equity, and the benefits offered by different types of private equity for funding business growth

Explore behavioural finance issues in investment decision-making

面向人群

This course is intended for those with an interest in developing their financial skills to make robust decisions when managing business finance. The course does not require any previous experience of this subject.

Find further information about OU registration, the assessment module and MBA in the entry requirements.

Academic credit
If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.

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