如何进行酒店市场分析和评估

How to Perform a Hotel Market Analysis and Valuation

Learn how to gather and process data for a comprehensive hotel market analysis.

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格里昂酒店管理学院
FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Perform hotel market studies

Produce financial forecasts

Evaluate income approach valuations

Develop a supportable estimate of operating performance and value by utilizing Hotel Valuation Software

课程概况

Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.

On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.

课程大纲

Applying the method and various procedures for gathering, analyzing and processing data into a comprehensive market study.

Estimate the value of all types of hotels using Hotel Valuation Software, to do a Financial projection and Hotel valuation.

面向人群

This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.

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