产品的数字化管理

Digital Product Management

Build product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.

394 次查看
弗吉尼亚大学达顿商学院
FutureLearn
  • 完成时间大约为 4
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Investigate how to create the actionable focus to successfully manage your product

Develop the skills to focus your work using modern product management methods

Explore new product ideas and how to manage new products

Identify how to manage and amplify existing products

课程概况

As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.

On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.

You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.

You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.

课程大纲

How to successfully manage your product

How to focus your work using modern product management methods

How to manage new products and explore new product ideas

How to manage and amplify existing products

面向人群

This course is designed for anyone interested in a career in product management.

It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.

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