社会变革:市场营销能起到什么作用?

Social Change: How Can Marketing Help?

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.

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澳大利亚格里菲斯大学
FutureLearn
  • 完成时间大约为 2
  • 初级
  • 英语
注:本课程由FutureLearn和Linkshare共同提供,因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Explain how to co-create a program with your target audience

Improve engagement with your target audience

Develop an outline for a social marketing program

课程概况

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.

On this course, you’ll learn how social marketing can deliver change in your local community.

You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.

You’ll understand how to use social marketing to encourage change and alter behaviour.

By the end of this course, you’ll know how to develop a social marketing program you can put into practice.

课程大纲

Why isn’t education and policy sufficient for change?

How to use social marketing to deliver change for the better?

How do I co-create a program that changes behaviour?

How to design a program that meets target audience needs and wants

How can I engage people to change?

面向人群

The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.

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