可持续农业食品营销

Sustainable Agri-food Marketing

This course examines the principles and practices of sustainable marketing in the agri-food industry and marketing’s role in the creation and management of relationships with customers and other stakeholders.

790 次查看
多恩大学
edX
  • 完成时间大约为 8
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Apply concepts of marketing to sustainable agriculture and food innovation

Identify creative market entry strategies

Utilize economic principles to formulate pricing strategies

课程概况

The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.

Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.

预备知识

Bachelor’s degree or
5 years experience in a related field

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