组织设计:创造竞争优势

Organizational Design: Creating Competitive Advantage

Learn how to design control systems, decision-making processes and a culture that enables value creation and the development of sustainable competitive advantage.

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印度班加罗尔管理学院
edX
  • 完成时间大约为 7
  • 中级
  • 英语, 其他
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Interrelationship between an organization’s strategy and structure

Effective use of control systems

How to achieve Competitive advantage through different designs

Structural alternatives such as functional, divisional and matrix

Structural tradeoffs such as centralization, formalization and complexity

How to manage structural change

课程概况

In order to sustain themselves, organizations need to compete for scarce resources both in input and output markets. Because of this organizations need to create some kind of competitive advantage.

In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

课程大纲

This course will be running over six weeks. Week 1 : Interrelationship between organization structure and strategy Case used – Joy of Running Relationship between organizations and markets Control systems in organizations Case used – Cunningham Motors Week 2: Leveraging specialization in organization design Competitive advantage achieved through different designs Case discussion of Ford Motors Company and General Motors Week 3: Strategic outsourcing Decision making framework for outsourcing Variety versus scale tradeoff Week 4: Different Organization Structures – functional, divisional and Matrix Case discussion of a Consumer Durables Company having a hybrid structure Structural tradeoffs – complexity, formalization and centralization  
Week 5: Mechanistic and Organic designs Case discussion of Acme and Omega Week 6: How to manage structural change Case used – VFM Solutions Putting it all together

预备知识

Basic knowledge of business is necessary and some experience in being part of an organization or running an organization is ideal.

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