推广你的Android应用

Marketing your Android apps

Creating and designing marketing activities to promote, monetize and increase the number of your app users.

421 次查看
危地马拉伽利略大学
edX
  • 完成时间大约为 5
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

How to Monetize your application

Learn when to use ads to Improve user experience

How to get, engage and maintain your user base

Display Banner and Interstitial ads in an app

Licensing and monitoring your application

Publishing your application

课程概况

Almost anyone who is developing Android Applications thinks about the possibility of selling it for profit. The App developing industry is booming and there is plenty of room for people to get in on the action. However, even though it sounds straight-forward, selling Apps is actually quite difficult.

Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.

Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

课程大纲

Lesson 1

Introduction to monetization
Why and how to monetize your App
How to monetize apps using subscription & in-App purchase
How to monetize apps using Advertising
Data from App Market
Tools: Admob
Showing Tools: Analytics Adwords, Facebook

Lesson 2

Business Models
Monetization Models Advertising
Monetization Models: In App Purchase
Increase your Retention and Revenue with Gamification and Payment Gateway
Key Performance Indicators
Extra PRO Native Ads
IAPs + Advertising = Killer Combination

Lesson 3

User Acquisition
Introduction to User Acquisition
User Acquisition Strategies
SEO for the App stores
Introduction to Advertising
Performance Advertising
Advertising Acquisition
Tools for creating the correct message

Lesson 4

Technical implementation on Android
Analytics
Notifications
Remote Config A/B Testing
Onboarding Process
Implement firebase invites and dynamic links
Admob

Lesson 5:

Facebook
Facebook Analytics
Facebook Audience Network

预备知识

This course is designed for people who want to learn about monetizing mobile applications, it is not a programming course, knowledge in mobile applications development is required to fully understand the course content.

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2020 MOOC.CN 慕课改变你,你改变世界