营销管理

Marketing Management

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

870 次查看
印度班加罗尔管理学院
edX
  • 完成时间大约为 9
  • 中级
  • 英语, 其他
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Basic concepts of marketing

Segmentation, targeting, differentiation and positioning

Marketing strategy

4Ps of marketing: product, price, place and promotion

课程概况

According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

预备知识

None

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