营销分析:营销衡量策略

Marketing Analytics: Marketing Measurement Strategy

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

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加州大学伯克利分校
edX
  • 完成时间大约为 4
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

How to identify market trends

How to predict future conditions

An understanding of metrics used to measure marketing success

Exclusive Content for Verified Learners:

Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.

Exclusive discussions just for verified learners on the use of R in analytics.

课程概况

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

预备知识

Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.

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