市场营销概论

Introduction to Marketing

Learn the fundamentals to marketing, including strategies and tools used across industries.

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不列颠哥伦比亚大学
edX
  • 完成时间大约为 6
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Develop a basic customer segmentation system

Begin to understand the psychology of consumer decision making

Develop pricing strategies that maximize profitability

Define appropriate channel systems that go-to-market efforts

Understand how marketing metrics can benefit your business

课程概况

Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

预备知识

Candidates interested in pursuing the MicroMasters program in Business Fundamentals are advised to complete BUS1x Business Foundations and BUS2x Business Communications before undertaking this course.

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