数字化战略和行动

Digital Strategy and Action

Learn how elite leaders conceive and execute strategies that drive the world’s fastest growing digital companies.

546 次查看
巴布森学院
edX
  • 完成时间大约为 4
  • 初级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

Apply the five tests of a great entrepreneurial idea

Use prototypes to discover the best product/market fit

Maintain control by varying capital sources at four stages of startup development

Win market share by delivering customers a quantum value leap

Build a culture that attracts top talent and turns customers into advocates

Chain five vectors into a sustainable growth trajectory

课程概况

What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.

The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of digital strategy and action. How did they:

Decide what problem to solve?
Create a product that customers were eager to buy?
Build their teams to capitalize on growth?
Raise capital?
Win market share?
Sustain growth?

In this business and management course, you will learn from these maestros how to pick digital strategies with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.

This course will combine the principles of Entrepreneurial Thought & Action ® with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.

Who should take this course

Aspiring CEOs should take this class so they can beat the long odds against entrepreneurial success by understanding how the world’s top leaders keep their companies growing. Those who work for big companies can use these insights to accelerate their growth while defending themselves against digital business leaders seeking to win their customers.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

预备知识

None

千万首歌曲。全无广告干扰。
此外,您还能在所有设备上欣赏您的整个音乐资料库。免费畅听 3 个月,之后每月只需 ¥10.00。
Apple 广告
声明:MOOC中国十分重视知识产权问题,我们发布之课程均源自下列机构,版权均归其所有,本站仅作报道收录并尊重其著作权益。感谢他们对MOOC事业做出的贡献!
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc
  • (部分课程由Coursera、Udemy、Linkshare共同提供)

© 2008-2020 MOOC.CN 慕课改变你,你改变世界