供求分析

Demand and Supply Analytics

Learn how to use data to develop insights and predictive capabilities to make better business decisions.

567 次查看
哥伦比亚大学
edX
  • 完成时间大约为 12
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

你将学到什么

To identify, evaluate, and capture business analytic opportunities that create business value

Buildmodels to support and help make managerial and business decisions

Basic analytical methods and their applications

Analyze case studies on organizations that successfully deployed analytical techniques

课程概况

How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many discounted rates end in “.99”? How should a company balance the risk of holding too much inventory on hand and the risk of turning away customers? Does it ever make sense for retailers to lie to suppliers about how much they will need to order? Should retailers with multiple locations hold most of their inventory in a central warehouse or at the individual locations?

These are only a small sample of the operational and pricing challenges all businesses regularly face. These challenges are often addressed individually and in isolation but, in reality, all of these decisions interact with each other. This class looks at the demand and supply management challenges faced by companies in various industries and provides an introduction to the tools that can be used to address these challenges.

课程大纲

Class schedule
Week 1 – Introduction
Week 2 – Static price optimization
Week 3 – Dynamic price optimization
Week 4 – Price differentiation
Week 5 – Quantity based revenue management
Week 6 – Network revenue management & overbooking
Week 7 – Customized pricing and consumer choice models
Week 8 – Markdown management and behavioral issues in pricing
Week 9 – Introduction to inventory management
Week 10 – Stochastic inventory management
Week 11 – Miscellaneous topics in inventory management
​Week 12 – Final review

预备知识

Undergraduate probability, statistics, linear algebra and calculus.
Students should have familiarity with basic programming concepts in some procedural programming language.

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