关联策略

Connected Strategy

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies.

305 次查看
沃顿商学院
edX
  • 完成时间大约为 6
  • 中级
  • 英语
注:因开课平台的各种因素变化,以上开课日期仅供参考

课程概况

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connect with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School have designed this course to help you explore the impact of connected strategies and business opportunities associated with those strategies. Through study and analysis of both the innovation framework and value proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Models can be utilized in a myriad of industry and business models. You’ll also explore different types of connected customers/producers and examples of connected strategy and evaluate existing technologies that can inform the design of connected relationships. By the end of this course, you’ll be able to identify different types of connected strategies and opportunities in a variety of business models so you can employ best practices and achieve success within your organization.

课程大纲

MODULE 1

- Disruption in Sleep Medicine
- Three Horizons of Innovation
- Introduction to the Connected Strategy Framework
- The Magic of Connectivity: Disney
- Connected Strategy Framework: 2 Case Studies
- Connected Relationships and Connected Delivery Model
- The Fundamental Promise of Connected Strategies
- Value and Value Proposition
- The Efficiency Frontier

MODULE 2

- Five Different Customer Experiences
- Connected Customer Experience Example
- The Customer Journey
- Repeat to Push Out the Frontier
- Repeat and Competitive Advantage
- Four Levels of Customization

MODULE 3

- The Connected Producer
- The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator
- Peer to Peer Network Creators
- The Connected Strategy Matrix
- The Connected Toothbrush
- The Revenue Model: 5 Principles

MODULE 4

- Deconstructing Your Connected Strategy
- Classification Trees and Selection Tables
- Bottom-Up Innovation
- Why Talk About Disruption
- The Case of Imaging
- The Innovators Dilemma
- Connectivity and Disruption
- Connected Strategy Conclusion

预备知识

Familiarity with basic business concepts
This is a graduate level course

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