高绩效团队的销售培训专项课程

Sales Training for High Performing Teams

加快您的销售职业。 无论您在销售职业中处于何处,此专业化知识都能将你带入新的高度。

HubSpot 学院

Coursera

商业管理

简单(初级)

2 个月

本课程由Coursera和Linkshare共同提供
  • 中文, 英语, 其他
  • 617

课程概况

This specialization is intended for sales professionals at any point in their career, whether they’re just starting to apply for sales jobs or leading a global sales organization. Each course follows a sales career progression, from just getting started, to mastering sales, managing sales, and executing an overall business strategy. No matter where you are in your career, this specialization will give you a new perspective on what it’s like to be a sales job seeker, individual contributor, manager, and executive.

你将学到什么

销售管理

营业额

战略

职业成长

销售策略

通讯

入站销售

谈判

顾客

规划

包含课程

课程1
Sales Training: Building Your Sales Career

Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales! The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions. In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.

课程2
Sales Training: Techniques for a Human-Centric Sales Process

This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook. Free accounts you'll need to go through this course: - HubSpot Academy: https://hubs.ly/H0dM-NY0 - LinkedIn: https://linkedin.com - Gmail: https://google.com/mail/ - About.me: https://about.me/

课程3
Sales Training: Sales Team Management

In this course, you will learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow better. Whether you're already managing a sales team, or aspire to manage one at some point in your career, this course will explain what's involved when it comes to setting up a sales process, coaching your team, hiring new team members, and getting those team members up to speed as fast as possible.

课程4
Sales Training: Inbound Business Strategy

Welcome to the Inbound Certification course! This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy

课程项目

Learners will discuss sales strategy, apply what they've learned to their own organizations or the organizations they're applying to, and participate and review peer discussions to build sales skills that will serve them at all stages of their career.

预备知识

该专业适用于对销售感兴趣的任何人,无论他们已经在该领域工作,还是一位资深管理人员,或者只是在考虑申请第一份工作, 都欢迎。

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