通过版权保护商业创新

Protecting Business Innovations via Copyright

本课程为学员提供对版权法及其如何用于保护业务创新的理解。课程重点是保护创新与版权,作为公司和个人可用于保护创新创新的几种工具之一。

香港科技大学

Coursera

商业管理

简单(初级)

13 小时

本课程由Coursera和Linkshare共同提供
  • 英语
  • 577

课程概况

Protecting Business Innovations Via Copyright
Watch Course Overview: https://youtu.be/mUja4iwbrTE

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of Copyright law and how it can be used to protect business innovation. The course focus is on protecting innovations with copyright as one of several tools that can be used by companies and individuals to protect creative innovations. In additional to learning about how copyright works in theory, we will also discuss situations in which copyright might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

课程大纲

周1
完成时间为 2 小时
Introduction to Copyright
Welcome to this course on Protecting Business Innovations via Copyright! How do companies protect their intellectual property, creative innovations and ensure they keep their customers happy? Over the next four weeks you will gain insight on how companies navigate the world of Copyright, Copyright limitations, Derivative work and Software Protection. As you go through the materials, you may have your own copyright related questions or scenarios that pop-up, feel free to post them in the discussion forum so we can try to apply strategic approaches learned in the course. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of copyright and will introduce the general terms that will be used in later weeks.
10 个视频 (总计 81 分钟), 2 个阅读材料, 1 个测验

周2
完成时间为 3 小时
Copyright Limitations
Fair use is the largest area of exceptions of copyright. It is not a right, it is a defense. This week will cover the rules of fair use, how companies
apply it, fair use limitations and will introduce more copyright limitations you should be aware of.
11 个视频 (总计 145 分钟), 2 个阅读材料, 1 个测验

周3
完成时间为 2 小时
Derivative Work & Parody
This will explore other rights within Copyright Law. I will introduce derivative works and parody with lots of interesting examples like the Beach Boys, Weird Al and Annoying Orange. We encourage you to interact with the examples by going to YouTube or other suggested sites to view them as you go through the lecture videos.
10 个视频 (总计 82 分钟), 1 个阅读材料, 1 个测验

周4
完成时间为 3 小时
Protecting Software Innovations
Software innovations is a special area of Copyright. This will week cover how companies protect software innovations with case studies like video games and Virtual Reality software. It will also cover the Digital Millennium Copyright Act (DMCA), which is a US Law but how it can affect companies around the world. Find out how companies navigate the interesting world of software and DMCA.
8 个视频 (总计 73 分钟), 1 个测验

周5
完成时间为 2 小时
Final Exam
You've reached the final exam week! Complete the final exam and post-course survey. Your feedback can help us improve future iterations of the course. Good luck on the exam and hope to see you in ALL our upcoming courses for Protecting Business Innovations via: Copyright, Patent, Trademark and Strategy
1 个视频 (总计 10 分钟), 2 个阅读材料, 2 个测验

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