MOOCer2014年5月26日 10:07

鸟叔就读过的Berklee College of Music在edX上推出的Introduction to the Music Business今天就要开课了。由于国内音乐方面的大学课程较少(尤其商业管理类),而且专业水准都欠佳,难以和伯克利这等国际名校相比,所以特别推荐这门慕课给大家。



About this Course

Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
另外,该学院近日在Coursera上推出了一套“现代音乐家”专项课程。所谓专项课程是一组帮助学生精研某个主题的相关课程,学生须先完成每门课并获得对应的认证证书,最后还要完成课程毕业设计(Capstone project),才可获得专项证书。


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