企业家:打造创新型企业

Entrepreneurship: Launching an Innovative Business

Build your skills to develop great ideas into great companies

马里兰大学帕克分校

专项课程

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企业家:打造创新型企业
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

本专项课程介绍

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

第 1 门课程

为创立公司提供创意:创业的第一步

Current session: 5月 2 — 6月 6.
课程学习时间 3-5 小时/周

课程概述
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to identify and analyze entrepreneurial opportunities. Entrepreneurial mindset, strategic decision making, and business modeling are core elements of the course. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

第 2 门课程

创新企业家:从理念到市场

Current session: 5月 2 — 6月 13.
课程学习时间 3-5 小时/周

课程概述
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include:

* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

第 3 门课程

New Venture Finance: Startup Funding for Entrepreneurs

Current session: 5月 2 — 6月 6.
课程学习时间 3-5 小时/周

课程概述
This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding.

Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include:

* When to raise outside capital?
* What kind of investors invest by stage and where to find them?
* What are your fundraising options?
* What are the key components of the term sheet?
* How to perform company valuations?
* How to pitch to investors?
* What techniques help the entrepreneur ‘get to the close’?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

毕业项目

Entrepreneurship Capstone

Current session: 5月 2 — 6月 20.
课程学习时间 4-6 hours/week

毕业项目介绍
Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland’s master’s degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

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