How to Start A Business

In this course you will actual start a business and demystify the business creation process.




  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语


This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.

第 1 门课程

Developing An Entrepreneurial Mindset: First Step Towards Success

Upcoming session: 5月 9 — 6月 6.

This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone. It provides learners with insights to reframe their thinking in order to maximize their chances for success. Whether success is defined by the performance of their own venture, or by their performance within someone else’s venture. The course is as much, if not more about fulfilling one’s potential as it is about one starting a business.

So what can a learner expect to gain from this course? At the end of this course a learner:
– will be able to argue effectively against all of the reasons for not starting their business (or reaching some goal);
– will be able to operate effectively within the new framework or model for starting a business (or any new endeavor),
thus increasing their chances for success; and
– will be able to make the initial business startup decisions of what type of business to start, and what type of business
owner to be.

In her classic text, Mindset: The New Psychology of Success, Stanford Professor Carol S. Dweck presents her research showing that hard work and mindset impact success more than natural talent, and that people have the ability to choose which mindset they wish to operate from.

Dr. Alain Fayolle in the Financial Times defines an Entrepreneurial mindset as a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes. Individuals with entrepreneurial mindsets are often drawn to opportunities, innovation and new value creation. In terms outlined by Dr. Dweck this would be a specialized growth mindset as opposed to fixed mindset.

Having an entrepreneurial mindset is critical to being successful as an entrepreneur. An entrepreneurial mindset stands alone in terms of its importance. No other attribute, personality, inherent entrepreneurial proclivities, training, or demographic profile is common to all successful entrepreneurs whether Warren Buffet, Steve Jobs, or the neighborhood florist or grocer.

The course provides learners with an understanding of the attributes and perspectives of an entrepreneurial mindset, and the process to acquire one. The course introduces concepts that enables a person to start a transformative process in the way they think generally, and in the way they think about business specifically. This new way of thinking has the potential to positively impact not only them, but their family, and community.

第 2 门课程

The Search for Great Ideas: Harnessing creativity to empower innovation.

Upcoming session: 5月 9 — 6月 6.
课程学习时间 3 weeks of study, 1-2 hours/week

Where do great business ideas come from? We all have compelling business concepts that we’ve been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

At the end of this course learners will be able to:
-build a resource inventory from which they can assess and create market opportunities;
-pursue market opportunities consistent with personal passions and capabilities; and
-triage potential ideas in terms of which have the greatest potential for commercial and personal success.

第 3 门课程

Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

于 May 9, 2016 开始

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished ‘product’.

At the end of this course learners will be able to:
-complete a business model summarizing assumptions about what value they will offer to whom, and how they will make
– systematically test and validate these assumptions within the constraints of their available resources, and
– use these validated assumptions to generate financial projections that are based on actual resources and efforts expended.

The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions.

The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.

第 4 门课程


于 May 2016 开始

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We’ll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.

Specifically at the end of this course you will be able to:
-complete the documents and regulatory procedures to create a legal business entity;
-develop a management team;
-use the insights gained from validated business model to explore production and supply chain options to product a minimum viable
product or service; and
-develop a sales and marketing strategy to engage market with minimum viable product or service.

第 5 门课程


于 June 2016 开始

Action without strategy is a recipe for disaster. In this course we will help you develop rock solid strategies for all of the moving parts you will be addressing as a new small business owner. From finance to marketing you need to get an action plan in place.


Capstone – Action

于 July 2016 开始

It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business.

It will not be a business concept described on paper, but a functional business with legal status in your particular governmental jurisdiction, developed within your available resources whatever they are, and challenged to generate revenue.

One of the greatest benefits of this specialization is the business development environment provided by the population of learners. At the point of the capstone course your thousands of fellow learners become consultants capable of refining and adding value to your business concept, they may also be potential customers or at the very least allow you to observe the likely reactions from potential customers.

With the experience of launching this startup, and the execution capabilities and confidence gain from that experience it is our desire that you repeat the process and launch another startup or a bigger version of this startup. Hopefully going on to launch another, and another, and another, evoking another cliché, ‘practice will make perfect’.

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