The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.
Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything.
Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One.
Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company.
第 1 门课程
Cracking the Creativity Code: Discovering Ideas
Upcoming session: 5月 9 — 6月 20.
Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R’s: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.
During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.
In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.
Course Learning Outcomes
On successfully completing this four-week course, you will be able to:
– Manage a process to generate an unending stream of creative ideas
– Lead a process of innovation and implement ideas through all phases from discovery to delivery.
– Apply creativity to a wide range of strategic management issues.
– Solve problems with a high degree of innovation, creative thinking and risk taking.
– Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.
– Develop and implement an innovation in your own practice.
– Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.
– Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.
第 2 门课程
From Idea to Startup
Current session: 5月 2 — 6月 20.
How do you implement ideas?
This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.
As a vital part of the course students conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them.
Upon completing this course successfully, graduates will be able to:
1. Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business.
2. Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project.
3. Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way.
4. Apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture.
5. Apply methods and strategies learned from interviews with startup entrepreneurs and innovators.
6. Communicate and sell innovative ideas successfully.
第 3 门课程
Innovation Career Lessons from a Master
Part Three offers Life Lessons from a Master Innovator, with proven achievements. During this course students will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate.
Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you these lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard.
By the end of this course, you will:
• Know how to lead a process of innovation and implement ideas through all phases from discovery to delivery in your own field.
• Be able to apply creativity to a wide range of strategic management issues.
• Solve problems with a high degree of innovation, creative thinking and risk-taking.
• Identify new and unfamiliar challenges and needs, reflecting on these from a creative point of view, decide on the action they require and provide the service.
• Transform ideas into real products, services and processes.
Action-Driven Business Plan: From the ‘Classroom’ to the World
This assignment asks you, our learner, to pull together all you have learned in the three startup entrepreneurship courses that comprise “Cracking the Creativity Code” specialization. This project promotes deep understanding of the actions that transform an idea into an actual business, or non-profit. “Taking it into the real world” is in fact the culmination of the process.