企业经营策略

Steer Your Business to Success

Generate value and demonstrate global impact in four courses.

弗吉尼亚大学

专项课程

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企业经营策略
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

本专项课程介绍

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you’ll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris, and as many as the top 50 will qualify for an application fee waiver if they are interested in applying to one of Darden’s MBA programs.

第 1 门课程

企业战略基础

Current session: 5月 2 — 6月 6.
课程学习时间 4周,5-6小时/周

课程概述
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We’ll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

第 2 门课程

高级企业战略

Upcoming session: 5月 9 — 6月 13.
课程学习时间 4周,5-6小时/周

课程概述
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you’ll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We’ll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We’ll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

第 3 门课程

企业成长战略

Current session: 5月 2 — 6月 6.

课程概述
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.

第 4 门课程

战略计划与执行

Current session: 5月 2 — 6月 6.
课程学习时间 4 weeks of study, 1-3 hours/week

课程概述
Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You’ll learn the pillars of strategy execution–analysis, formulation, and implementation–and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

毕业项目

企业战略毕业项目

Current session: 4月 26 — 6月 27.
课程学习时间 8 weeks of study, 2-4 hours/week

毕业项目介绍
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

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