战略管理与创新

Strategic Management and Innovation

Develop and implement an innovative business approach in just three courses.

哥本哈根商学院

专项课程

分享

战略管理与创新
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

本专项课程介绍

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

第 1 门课程

战略管理

Upcoming session: 5月 9 — 6月 13.
课程学习时间 4 weeks of study, 2-4 hours/week

课程概述
The world of business strategy is in transition. What used to work doesn’t anymore — not necessarily.

This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.

In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.

After taking the course, you’ll be able to:
– Explain why “doing” strategy is considered “the high point of managerial activity” (Mintzberg);
– Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
– Point out how doing strategy has changed because of advancing technology and globalization;
– Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

第 2 门课程

制定战略

Current session: 5月 2 — 6月 20.

课程概述
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

At the end of the course, you will be able to:
– Identify why a strong strategy is essential for the future business success
– Formulate a business strategy that suits the needs and visions of your organization
– Explain why managers too often formulate sub-optimal strategies
– Extrapolate measures to optimize current business strategies

Workload: 2-4 hours per week.

第 3 门课程

战略执行

Current session: 5月 2 — 6月 20.

课程概述
Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.

In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we’ll build a toolbox of techniques to execute today’s business strategies to help them succeed.

After completing this course, you’ll be able to:
– Create objectives and goals to guide strategy implementation
– Identify organizational structures that fit particular strategies
– Understand how to leverage company culture in implementation
– Describe how to communicate the strategy so that the organization “gets” it
– Detect and mitigate risks to implementation

Workload: 2-4 hours per week

毕业项目

企业战略 – 毕业项目

Current session: 4月 25 — 6月 13.

毕业项目介绍
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.

声明:MOOC中国收录之课程均源自下列机构,版权均归他们所有。本站仅作报道并尊重其著作权益,感谢他们对MOOC事业做出的贡献!(排名不分先后)
  • Coursera
  • edX
  • OpenLearning
  • FutureLearn
  • iversity
  • Udacity
  • NovoEd
  • Canvas
  • Open2Study
  • Google
  • ewant
  • FUN
  • IOC-Athlete-MOOC
  • World-Science-U
  • Codecademy
  • CourseSites
  • opencourseworld
  • ShareCourse
  • gacco
  • MiriadaX
  • JANUX
  • openhpi
  • Stanford-Open-Edx
  • 网易云课堂
  • 中国大学MOOC
  • 学堂在线
  • 顶你学堂
  • 华文慕课
  • 好大学在线CnMooc

Copyright © 2008-2015 MOOC.CN 慕课改变你,你改变世界