Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type.
Informative lectures will be complemented by a series of three peer-assessed assignments, culminating in an opportunity to design a full-scale typographic poster.
Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.
Make Compelling Design. Learn and apply the principles of graphic design towards a comprehensive branding project.
Week 1: Talking Type
Intro and Overview
What is Type?
Describing and Measuring Type
测验： Describing Type
Week 2: Typefaces and their Stories
From Humanism to Rationalism
The Modern Era
Week 3: Putting Type to Work
Type in Space
Rules and Conventions
Week 4: Making Meaningful Type
Bringing It All Together
You can preview a selection of the course content (usually the first week’s lectures) by selecting the “Preview Course” option. Once you enroll and purchase the course, you’ll have access to all content once the session begins (for session-based course) or immediately (for self-paced courses). If you choose to explore the course without purchasing, you may not be able to access certain assignments.
Once you enroll and purchase the course, you’ll have access to all content once the session begins (for session-based course) or immediately (for self-paced courses); if you choose to explore the course without purchasing, you may not be able to access certain assignments. You can watch the lectures and submit the assignments at any time that works for you, although you should try to keep up with the suggested deadlines to stay on track.
Not a problem – course schedules are flexible, and course fee payments provide 180 days of full course access and Certificate eligibility. Self-paced courses have suggested deadlines, but you won’t be penalized for missing deadlines as long as you earn your Certificate within 180 days. Session-based courses may require you to meet deadlines to stay on track; but if you fall behind, you can switch to a later session, and any work you’ve completed will transfer with you.
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page – from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
You can access video lectures and certain assignments for free in all courses. The free experience is intended to give you the opportunity to explore the course and decide if it is something you wish to pursue. If you do decide that you would like to complete the course, we encourage you to upgrade your experience by purchasing the course, or to apply for financial aid if you cannot afford the course fee.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. View our full refund policy.
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select “Learn more and apply” in the Financial Aid section below the “Enroll” button. You’ll be prompted to complete a simple application; no other paperwork is required.