Make Compelling Design

Learn and apply the principles of graphic design towards a comprehensive branding project.




  • 分类: 艺术
  • 平台: Coursera
  • 语言: 英语


Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.

第 1 门课程


即将开课的班次:5月 2 — 6月 6。每隔 3 周会有一个新班次开课。

课程学习时间 4 weeks of study, 5-8 hours/week

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.

Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape… foundational skills that are common in all areas of graphic design practice. I don’t just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker, a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.

At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; have understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.

To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner’s level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

第 2 门课程

Introduction to Typography

即将开课的班次:5月 2 — 6月 6。每隔 3 周会有一个新班次开课。
课程学习时间 4 weeks of study, 1-3 hours/week

Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.

In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the 
rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type.

Informative lectures will be complemented by a series of three peer-assessed assignments, culminating 
in an opportunity to design a full-scale typographic poster.

Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other 
page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.

第 3 门课程

Introduction to Imagemaking

当前班次:4月 25 — 5月 30。每隔 3 周会有一个新班次开课。
课程学习时间 4 weeks of study, 2-4 hours/week

During this course, we’ll be making exploratory images to expand your visual vocabulary. We’ll create pieces that are expressive, meditative, or ‘design-y’ to instigate, evoke, experiment, record, explain, or to try out a media. The first two weeks are experimental and exploratory; we won’t be concerned with meaning or communication (although, to be honest, every image does exist in a context, and therefore communicates—or can convey—meaning, connotation, associations, and expressiveness).

In the second two weeks, we’ll invite the images to deliberately and intentionally carry meaning and communication through relational moves like juxtaposition, composition, and context. Everyone has a natural, intuitive way of putting things together. We’ll look at developing and expanding the range of approaches for putting things together, composing page spreads with your images. Since nothing exists without context, we look at how to intentionally drive the image’s connotations, meanings and associations generated through elements of composition and “visual contrasts.” through style, juxtaposition, closure and figures of speech.

Ultimately, we will take the images that you create and make a book from them.

第 4 门课程

History of Graphic Design


This condensed survey course focuses on four major areas of design and their history: Typography, Image-Making, Interactive Media, and Branding. In each class, we’ll start by observing the factors that influence and shape aesthetic outcomes. You’ll begin to see how design elements come in to being. Quizzes at the end of each module test your knowledge of concepts, developments and principal players, and a short reflective assignment will give you the opportunity to analyze the key questions designers ask themselves today.


Brand New Brand

于 June 2016 开始

This project takes you through the entire design process from ideation to creation of finished design pieces. You will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will be writing an imaginary history of your company that will act as your design brief then develop a logotype and accompanying graphic palette to visually represent your company. Along the way you’ll create a business card and letterhead and extend that design aesthetic to a billboard, a web homepage, and an object or site of your own choosing.

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