搜索引擎优化基础

Search Engine Optimization Fundamentals

本课程是搜索引擎优化(SEO)专项课程的其中一门课程(共 6 门课程)

加州大学戴维斯分校

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搜索引擎优化基础

课程信息

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Search Engine Optimization Fundamentals是搜索引擎优化(SEO)专项课程中的第2门课程(共6门课程)。

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in internet marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

授课教师

Rebekah May
SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension

授课大纲

第 1 周 Getting Started and Introduction to On-page SEO

预览
Getting Started
Introduction to On-page SEO
Review
Quiz: On-page SEO Review

第 2 周 Introduction to Off-page SEO

Introduction to Off-page SEO
Review
Quiz: Off-site SEO Review

第 3 周 Introduction to Technical SEO

Introduction to Technical SEO
Review
Quiz: Technical SEO Review

第 4 周 Keyword Theory & Research

Keyword Theory & Research
Review
Course Wrap-Up
Quiz: Keyword Theory & Research Review
作业: Analyzing Website Rankings and Recommendations to Improve Its Position

如何通过课程

通过所有计分作业以完成课程。

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