搜索引擎优化概论

Introduction to Search Engine Optimization

本课程是搜索引擎优化(SEO)专项课程的其中一门课程(共 6 门课程)

加州大学戴维斯分校

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搜索引擎优化

课程信息

Learn the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You will learn core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also learn how to position yourself for a successful career in SEO.

Introduction to Search Engine Optimization是搜索引擎优化(SEO)专项课程中的第1门课程(共6门课程)。

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in internet marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

授课教师

Rebekah May
SEO Manager & Lead SEO Instructor
LeadQual & UC Davis Extension

授课大纲

第 1 周 Getting Started & Introduction to SEO
Getting Started
Introduction to SEO
SEO Manager: Rebekah May
In-house SEO Professional: Dave Lloyd
Review
Quiz: Module 1

第 2 周 Evolution of SEO
Evolution of SEO
Review
Quiz: Module 2

第 3 周 Current SEO Best Practices
Current SEO Best Practices
Review
Quiz: Module 3
作业: Analyzing and repairing a website’s rank

第 4 周 SEO of Today, Tomorrow and Beyond & Course Wrap-Up
SEO of Today, Tomorrow and Beyond
Review
Course Wrap-Up
Quiz: Module 4

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