图形设计基础

Fundamentals of Graphic Design

本课程是平面设计专项课程的其中一门课程(共 5 门课程)

加州艺术学院

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图形设计基础
  • 分类: 艺术
  • 平台: Coursera
  • 语言: 英语

课程信息

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.

Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape… foundational skills that are common in all areas of graphic design practice. I don’t just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker, a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.

At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; have understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.

To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner’s level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

图形设计基础是平面设计专项课程中的第1门课程(共5门课程)。

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.

授课教师

Michael Worthington
Faculty, Program in Graphic Design
School of Art

授课大纲

第 1 周 Week 1: Fundamentals of Imagemaking

Intro and Overview
Images and Denotation
Imagemaking Techniques
Images and Connotation
作业: Brief 1.1: Explorations in Imagemaking (Required)

第 2 周 Week 2: Fundamentals of Typography

Intro and Overview
The Lexicon of Letters
How to Choose a Typeface
How to “Read” Typography
How to Use a Typeface
Quiz: Typography

第 3 周 Week 3: Fundamentals of Shape and Color

Intro and Overview
Shape and Color
Rhythm and Pattern
Quiz: Shape and Color

第 4 周 Week 4: Fundamentals of Composition

Intro and Overview
All About Contrast
Working with Images
Putting It All Together
Conclusions
作业: Brief 4.1: Single Contrasts (Required)

如何通过课程
通过所有计分作业以完成课程。

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