图形设计基础

Fundamentals of Graphic Design

本课程是平面设计专项课程的其中一门课程(共 5 门课程)

加州艺术学院

Coursera

艺术

简单(初级)

14 小时

  • 英语
  • 1331

课程概况

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture.

Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape… foundational skills that are common in all areas of graphic design practice. I don’t just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects.

At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.

To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner’s level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

你将学到什么

Implement the fundamentals of color: visual, rhythm, and pattern in design

Learn the techniques of image making and create your own series of images

Typeset text and experiment with letter forms

Use scale, weight, direction, texture, and space in a composition

课程大纲

第 1 周 Week 1: Fundamentals of Imagemaking

Intro and Overview
Images and Denotation
Imagemaking Techniques
Images and Connotation
作业: Brief 1.1: Explorations in Imagemaking (Required)

第 2 周 Week 2: Fundamentals of Typography

Intro and Overview
The Lexicon of Letters
How to Choose a Typeface
How to "Read" Typography
How to Use a Typeface
Quiz: Typography

第 3 周 Week 3: Fundamentals of Shape and Color

Intro and Overview
Shape and Color
Rhythm and Pattern
Quiz: Shape and Color

第 4 周 Week 4: Fundamentals of Composition

Intro and Overview
All About Contrast
Working with Images
Putting It All Together
Conclusions
作业: Brief 4.1: Single Contrasts (Required)

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