大数据和社会物理学

Big Data and Social Physics

课程简介 通过本课您将了解大数据的概念,以及如何使用它来改进企业、城市和政府,以及对隐私的最佳实践。 社会物理…

麻省理工学院

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大数据和社会物理学

课程简介

通过本课您将了解大数据的概念,以及如何使用它来改进企业、城市和政府,以及对隐私的最佳实践。

社会物理学是大数据科学的一个分支,用于构建人类行为的网络模型,并用这种模型创造具有可操作性的情报信息。它是一门定量科学,可以准确地预测人类行为方式,可以指导你如何影响这些行为以提高决策的精准度或组织内的生产效率。这门课中还调查了如何增进组织内部沟通效果的方法、如何更好地保护个人隐私的途径,以及如何抵御日益严重的网络攻击的策略。

先修知识

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讲师简介

Alex Pentland
Alex‘Sandy’Pentland directs MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program, co-leads the World Economic Forum Big Data and Personal Data initiatives,and is a member of the Advisory Boards for Google, Telefonica, Motorola Mobility, Nissan, and a variety of start-up firms. He has previously helped create and direct MIT’s Media Laboratory,the Media Lab Asia laboratories at the Indian Institutes of Technology, and Strong Hospital’s Center for Future Health.

In 2012 Forbes named Sandy one of the ‘seven most powerful data scientists in the world’, along with Google founders and the CTO of the United States, and in 2013 he won the McKinsey Award from Harvard Business Review. He is among the most-cited computational scientists in the world, and a pioneer in computational social science, organizational engineering, wearable computing (Google Glass), image understanding, and modern biometrics. His research has been featured in Nature, Science, and Harvard Business Review, as well as being the focus of TV features on BBC World, Discover and Science channels. His most recent book is‘Social Physics: How Good Ideas Spread—The Lessons from a New Science,’published by The Penguin Press.

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