运营分析

Operations Analytics

5 课程序列的一部分,商务分析学专项课程

宾夕法尼亚大学

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Operations Analytics
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

课程信息

This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data.

Operations Analytics 是 商务分析学 专项课程中 2/5 的课程。

此专项课程向所有商业专业人员提供大型数据分析学的介绍,包括之前没有分析经验的人员。您将了解数据分析师如何在市场营销、 人力资源、 金融和运营的特定领域中,描述、 预测和通报商业决策,同时您将了解基本的数据知识,建立分析性的思维模式,这将会帮助您做出基于数据的战略决策。在期末顶点项目中,您将应用所学技能,诠释一个真实数据集,并给出合适的商业战略建议。

授课教师

Senthil Veeraraghavan
Associate Professor of Operations, Information and Decisions
The Wharton School

Sergei Savin
Associate Professor of Operations, Information and Decisions
The Wharton School

Noah Gans
Anheuser-Busch Professor of Management Science, Professor of Operations, Information and Decisions
The Wharton School

授课大纲

第 1 周 Introduction, Descriptive and Predictive Analytics

Descriptive and Predictive Analytics: Demand Uncertainty, Forecasting, and the Newsvendor Problem
Quiz: Newsvendor and Forecasting Quiz

第 2 周 Prescriptive Analytics, Low Uncertainty

Prescriptive Analytics: Making the Best Decisions in Settings with Low Uncertainty
Quiz: Decisions with Low Uncertainty Quiz

第 3 周 Predictive Analytics, Risk

Predictive Analytics: Risk and Evaluation of Alternatives
Quiz: Risk and Evaluation Quiz

第 4 周 Prescriptive Analytics, High Uncertainty

Prescriptive Analytics: Decision Trees, Making the Best Decisions in Settings with High Uncertainty
Quiz: Decision Tree Analysis Quiz

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