企业战略分析基础

Part of a 4-course series, the Strategic Business Analytics Specialization

ESSEC商学院

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  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

课程概况

With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business.

We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We’ll also present you with different data analytics tools to be applied to different types of issues.
By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication.

By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way.

Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering)

We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design.

企业战略分析基础 is course 1 of 4 in the Strategic Business Analytics Specialization.

With this Specialization, you’ll become an expert in Strategic Business Analytics. We’ll discuss a wide variety of applications of Business Analytics. In particular, there will be a specific course dedicated to Marketing Analytics since this topic is particularly important nowadays… In general, we’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. There will also be a course delivered by Accenture, where experts from all around the world will present you with the most interesting cases from a large variety of industries and sectors. Our objective is to help you develop your Business Analytics consulting skills. At the end of the specialisation, during the capstone project, you will also have the opportunity to practice your newly acquired skills by investigating how business analytics can create value using open data. Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.

授课教师

Nicolas Glady
Associate professor, at ESSEC Business School
Marketing Department

课程大纲

Week 1 Introduction to Strategic Business Analytics

Finding groups within Data
Introduction to Strategic Business Analytics
Finding groups within data: lectures
Finding groups within data: recitals
Wrap-up: identifying groups within data
Graded assessments 1 – 20% of final grade
Quiz: Quiz – Module 2

Week 2 Factors leading to events

Factors leading to events: lectures
Factors leading to events: recitals
Wrap-up: identifying causes to effects
Graded assessment 2 – 20% of final grade
Quiz: Quiz – module 3

Week 3 Predictions and Forecasting

Predictions and Forecasting: lectures
Predictions and Forecasting: recitals
Wrap-up: forecasting events
Graded Assessment 3 – 20% of final grade
Quiz: Quiz Module 4

Week 4 Recommendation production and prioritization

Recommendation production and prioritization: lectures
Recommendation production and prioritization: recital
Wrap-up: reporting your results
Graded Assessment 4 – 40% of final grade
Assignment: Peer Review

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