高级企业战略

Advanced Business Strategy

本课程是Business Strategy专项课程的其中一门课程(共 5 门课程)

弗吉尼亚大学

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高级企业战略
  • 分类: 商业管理
  • 平台: Coursera
  • 语言: 英语

课程概况

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you’ll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We’ll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle Analysis, Portfolio Planning Matrices, Transnational Matrices and Stakeholder Analysis. We’ll apply these tools in case studies of industry leaders Sony, Disney, Microsoft and Nike.

高级企业战略 is course 2 of 5 in the Business Strategy Specialization.

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you’ll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a complete strategic plan for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris and as many as 50 top Specialists in Business Strategy will have their application fees to Darden waived.

授课教师

Michael J. Lenox
Tayloe-Murphy Professor of Business Administration
Darden School of Business

Jared D. Harris
Samuel L. Slover Research Professor of Business
Darden School of Business

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