音乐商务基础

Music Business Foundations

This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business.

伯克利音乐学院

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Music Business Foundations

课程概况

This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.

学习内容

— The basic history of the music industry and today’s business trends
— How recording agreements are formulated
— The basics of copyright law as it pertains to the music business
— The role of agents, managers, attorneys, and specific business entities

授课教师

John P. Kellogg
Assistant Chair
Music Business/Management

课程大纲

Week 1 The Music Industry
Overview
Music Industry History
Today’s Music Business Structure
Week 1 Quiz
Week 1 Recap

Quiz: Week 1 Quiz

Week 2 Recording Agreements
Overview
Recording Agreements
Contract Provisions
Royalties
Advances
360 Degree Deals
Week 2 Quiz
Week 2 Recap

Quiz: Week 2 Quiz

Week 3 Copyright Basics
Overview
History of Copyright
Registration
The Bundle of Rights
Infringement
Fair Use
Week 3 Quiz
Week 3 Recap

Quiz: Week 3 Quiz

Week 4 Managers, Agents, and Attorneys
Overview
Personal Managers
Business and Road Managers
Agents
Regulations
Attorneys
Week 4 Quiz
Week 4 Recap
Course Wrap Up

Quiz: Week 4 Quiz

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